Your Competitive Advantage in the AI Age
Do you want to use AI like everyone else and end up in the strategic equivalent of a knife-fight in a phone booth?
Or do you want to use collaborative and proprietary foresight and strategic innovation, supported by AI, that creates top-line growth and value for customers no one else anticipated?
The AI commodification of analysis cannot access the experience, creativity, and singular knowledge resident in the human minds of your company. They remain your only sustainable competitive advantage.
Bringing those brains together in curated, structured conversations about the future fuels divergent thinking no generative AI can match. AI looks backward and what is already known for insight, humans look ahead and create new knowledge.
Collaborative Foresight and Strategic Innovation exposes assumptions, widens the view of the marketplace, and aligns leaders around opportunities that other companies cannot see. It is your company’s antidote to the road of intense hyper-competition that ubiquitous access to AI will bring.
Wavepoint specializes in designing processes that surface your company’s proprietary perspective on the future and building strategic innovation that grows your unique competitive advantage. Learn more about our approach here or scroll down for our point of view, services, and network
Prospectives
Thoughts on the application of foresight to innovation and strategy from Wavepoint’s founder Christian Crews. The title “Prospectives” is derived from combining “prospection” which means imagining possible futures, and “perspective” which describes a specific point of view on events or the future.
Our Services
Beyond AI Analysis: Human-Centered Foresight & Strategic Innovation
Wavepoint offers comprehensive strategic foresight and innovation services for companies from $200 million to $200 billion, across CPG, Retail, and Manufacturing industries. We've revolutionized our approach: AI now handles 75% of the research that once required months of human effort, freeing our teams to focus exclusively on what matters most—designing collaborative experiences where your best people develop insights no algorithm can generate.
Our Proprietary Approach:
AI-accelerated trend analysis and environmental scanning
Human-led scenario planning and strategic imagination
Collaborative workshops that activate your organization's divergent thinking
Proprietary insights that emerge from your unique team dynamics
Selected Clients
About Wavepoint
Strategy is About Differentiation
Wavepoint specializes in designing collaborative experiences that produce proprietary views of the future, and translating those views into strategy and innovation. We work with Fortune 500 clients in CPG, Industrial Manufacturing, Retail, and Education sectors, helping them generate multiple novel solutions and reveal previously invisible possibilities.
Our Philosophy: In the pre-AI era, strategic foresight required large investments in research and analysis. Now, artificial intelligence has transformed this equation. What once required 30% of our effort can be automated, allowing us to focus our energy—and your investment—on the irreplaceable core: your people equipped with the best information, engaged in systematic processes that yield proprietary insights and actionable roadmaps.
Our Founder
Christian Crews has over 25 years of experience guiding companies to grow through foresight and strategic innovation. As a consultant for the last 16 years he has worked across multiple industries. He has also held foresight, strategy, and growth positions at Toshiba Industrial Corporation, Pitney Bowes, and the Waitt Institute, as well as merchandising and management roles at Hechinger Co., a former $2 billion retailer.
Christian holds a MS in Studies of the Future from the University of Houston-Clear Lake, and a BA in English from the College of William and Mary. He writes the Futures Praxis column for the journal Research-Technology Management and is a speaker at numerous conferences.
Access his Prospectives blog on foresight & strategic innovation here.
Our Network
Curated Expertise for Differentiated Outcomes: Wavepoint partners with an experienced network of professionals who combine deep experience in human interaction design, innovation, and foresight, with the ability to leverage data and AI to host strategic dialogue about the future.
